Decoding Startup Financials - Case Studies for Strategic Insight

Speaker:

Kelsey Houston

Date:

June 17, 2026

Time:

11:20 am - 12:30 pm CST

Session Description:

This session explores how early- and growth-stage companies operate behind the numbers. Through real-world case studies, this session will break down key financial patterns like burn rate, runway, revenue quality, and scaling costs to reveal what drives success, signals risk, and shapes decision making.  Designed for accounting and finance professionals and startup leadership, this session offers practical insights to better evaluate, advise, and support startup companies in dynamic, high-growth environments.

Learning Objectives:

About Kelsey Houston:

Kelsey Houston is the CEO of Growth Financial Strategies and VP of Finance at For Wellness. She has operated as a finance executive in the startup space for over 10 years with experience primarily in SaaS, medtech, health and nutrition, and manufacturing, in both B2B and DTC models. Kelsey has a keen ability to validate strategy through numbers, elevate leadership teams within an organization, and shape a culture centered around transparency, authenticity, and alignment.

Outside of her career, Kelsey is a mother to two incredible boys, Steven and Samuel, a club volleyball coach, a dedicated kids ministry volunteer at COTM BA, and a live music lover. She is passionate about work-life balance, helping others develop their personal brand, and engaging with young adults on building a sustainable and joyful personal life and professional career. 

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Instructional Delivery Method: Group Live

Program Level: Basic

Field of Study: Finance

Recommended amount of CPE: 1 hour

Program Prerequisites/Advance Preparation: None

RSVP today at: AFWA Tulsa Chapter - Meeting/Event Information

Registration Cost $25 Members and $35 Non Members

Administrative Policies: If you would like to make or cancel a reservation, please email [email protected]. Per chapter rules, if you register and do not attend or do not cancel by the Monday prior to the meeting, you will be charged the cost of the lunch/dinner.

Official National Registry Statement

The Accounting & Financial Women’s Alliance is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: https://www.nasbaregistry.org/. 

Mission of AFWA

The mission of the Accounting & Financial Women’s Alliance is to enable women in all accounting and finance fields to achieve their full potential and to contribute to their profession. For more information about the Accounting & Financial Women’s Alliance (AFWA), please visit www.afwa.org

Tickets

$25.00 Members

$35.00 Non-Members

$0.00 Member Ticket - Prepaid